Every lead starts as a visitor on a website owned by a lead generator. The cost of attracting that visitor and converting them to a lead is what determines the price you pay.
We pride ourselves on having one of the most well-optimized traffic engines in the world. It starts with our online marketing team. They represent some of the leading minds in search marketing, display advertising, email marketing and social media.
Our online marketing team is constantly experimenting with new ways to acquire traffic, reduce costs and improve lead quality. Then our analytics team reviews every experimental campaign to learn what worked and to find hidden optimization opportunities in the data. Our goal is to maximize the volume and quality of the traffic we acquire - and to do it more efficiently than anyone else.
By analyzing trends in search and behavior we are able to attract the right traffic for your campaign. We find your target market online when they are likely to make a purchase decision.
We already know a great deal about our consumers by the time they fill out our lead forms.
By partnering with advertising networks and content providers, we know where our visitors have been on the web, what marketing they have seen, and what pitches they have acted on.
This means a few things. It means that we can personalize landing pages. It means that we know how likely they are to buy. And it means that we can match them with brands who are most likely to have success with them.
A premium lead for one brand might be a dead end for another. We make sure that each lead ends up with the brand that can maximize their value.
Our tracking platform does more than data recording. It analyzes the data as it comes in to provide actionable steps to improve performance.
We qualify every visitor who enters one of our portals using the most updated verification methods. This helps reduce both fraudulent leads and incomplete leads.
Our verification process includes geolocation, ip validation, address checks, phone number validation, email validation, and a variety of proprietary crosschecks.
Most companies expect a certain amount of fraud and back that into their roi. Our goal is to help you reduce this waste and increase your time spent on the leads that matter.
Our Total Fraud Prevention system analyzes each lead as it comes in and parses out bad leads before you receive them. This cuts out wasted time calling leads that are dead on arrival.
Consumers are becoming increasingly skeptical online. We overcome mistrust in online marketing by providing enough information on our pages to ensure we have gained trust from prospects before they complete our contact forms.
We have also found that an educated customer is often the best customer and our clients agree. We rigorously test our sales pages to make sure we have given prospects what they need to make a purchase decision.
Beyond multivariate testing, our dynamic landing pages create a 1-to-1 relationship onscreen between visitors and your brand. Personalization and page elements are created on the fly to keep the attention of our visitors.
It is possible to remove fraudulent leads and incomplete leads. Even after this step is complete there is no guarantee that the lead will perform. We strive to enhance our lead quality by matching leads to clients that will best be able to turn that lead into a profitable customer.
Our system parses out leads as they come in and analyzes that lead against our backend system. This system takes into account past lead performance for clients based on behavioral data and demographics. We can then see which leads are most likely to perform for each client and send those leads on.
Through years of testing and optimization we have learned to interpret behavioral data and demographics to determine the likely performance of our prospects. We created software around this knowledge to enhance our lead quality.
Each step of the lead aquisition process is unique. If we look at each step separately it is easy to miss out on important ways to improve the whole.
Therefore, we have developed a comprehensive method that combines each part. Each step has its own technology to ensure maximum effectiveness. This technology is tied into a complete solution that works on a deeper layer to allow our technologies to work together.
A comprehensive metrics and analytics system backs up all of our technology. This enables increased insight into how one piece affects another.
By putting all of the knowledge together at each step we are able to build a system that encourages an environment of continuous improvement.
If optimization isn\'t occurring that means stagnation is taking over. Decisions breed improvement far faster than indecision.
Since all of our technology is combined we are able to gain quick insight into ways to improve. Our primary goal is to seek continual improvement in all aspects of our business.